CLR Roasters, LLC (YGYI) Brand Josie's Java House Now Available in Single-Serve Capsules Compatible With K-Cup Capable Brewing Systems

CLR Roasters Enters Rapidly Growing Single-Serve Coffee Market

SAN DIEGO, CA - (NewMediaWire) - June 03, 2015 - Youngevity International, Inc. (OTCQX: YGYI) (www.YGYI.com), a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that its wholly owned subsidiary, CLR Roasters, LLC has installed state of the art K-Cup manufacturing equipment in the Company's existing 50,000 square foot production and distribution facility located in Miami, FL. CLR now proudly produces single-serve capsules compatible with virtually all K-Cup brewing systems. 

Beginning in May 2015, CLR Roasters expanded the packaging of its company owned brand Josie's Java House. The brand is now available utilizing single-serve capsules, which will be available through multiple distribution channels. Josie's Java House is now being marketed by Youngevity's distributors and purchased by Youngevity's customers. The first 11 pallets have already made its way to Youngevity's California based distribution facility and are currently being shipped to customers. Josie's Java House is also being distributed to healthcare facilities and the thriving office coffee service market.

"We are very excited to enter the rapidly growing billion dollar single-serve coffee market," said Ernesto Aguila, President of CLR Roasters. "We believe that our new K-Cup production can significantly improve our margins and produce at least $15 million of revenue annually. CLR Roasters controls the entire process from field to cup to ensure the highest-quality coffee and an authentic tasting coffee in a single-serve cup."

"Our state-of-the-art K-Cup manufacturing equipment has strengthened our vertical integration strategy and allows us the ability to distribute our high-quality coffee to the thriving single-serve coffee market. Since 2007 the global coffee capsule market has grown at more than five times the rate of the overall coffee industry. We are optimistic that CLR Roasters is well positioned to capture a meaningful piece of this growing 11 billion dollar product category," said Dave Briskie, Youngevity International's CFO and President of Commercial Operations. "We strongly believe that the investment in our single-serve equipment and our "field to cup" capabilities provides us with a strategic competitive advantage not only in growing our own brand presence and becoming the leader in the direct selling channel, but as a private label supplier to our current customer base as well. We anticipate rapid growth of single serve capsule sales at CLR Roasters and have planned capex dollars to ramp up production for each of the next 3 years."

About Youngevity International, Inc.

Youngevity International Inc., (OTCQX: YGYI) (www.YGYI.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. The Company was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011, and changed its name to Youngevity International Inc. from AL International, Inc. in July 2013. For more information, visit www.YGYI.com or find us on Facebook https://www.facebook.com/Youngevity or follow us on Twitter @youngevity https://twitter.com/youngevity

About CLR Roasters

CLR Roasters (www.clrroasters.com) was established in 2001 and is a wholly-owned a subsidiary of Youngevity International. CLR Roasters produces coffees under its own Cafe LaRica brand, as well as under a variety of private labels through major national sales outlets, hospitality, cruise lines, health and wellness facilities, office coffee service providers, and convenience store distribution. It also produces a unique line of coffees with health benefits under the JavaFit® brand.

Safe Harbor Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. The forward looking statements include statements regarding the size of the market, the belief that our new K-Cup production can significantly improve our margins and produce at least $15 million of revenue annually, CLR Roasters' ability to capture a meaningful piece of the growing 11 billion dollar product category, the investment in our single-serve equipment and our "field to cup" providing us with a strategic competitive advantage not only in growing our own brand presence and becoming the leader in the direct selling channel, but as a private label supplier to our current customer base as well and our anticipated rapid growth of single serve capsule sales at CLR Roasters and planned capex dollars to ramp up production for each of the next 3 years. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict such as the market acceptance of our brand and our ability to increase sales and continue growth as well as the other risk factors described in our Annual Report on Form 10-K for the year ended December 31, 2015 and our subsequent filings with the Securities and Exchange Commission. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law. 

 

CONTACT INFORMATION

  • Youngevity International
    Investor Relations
    John Zervas
    800-982-3189 X 6509

 

Source: Youngevity International



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