Winners of the 2014 Bulldog Awards for Excellence in Media and Publicity Campaigns Have Been Announced
Oakland, CA - 
(NewMediaWire) - March 20, 2014 - The 98
winners of the 2014
Bulldog Awards for Excellence in Media and Publicity Campaigns were
announced today by Bulldog Reporter. These winners enter a pantheon of exemplary
communications practitioners, and their campaigns will be summarized in the
Bulldog Media Relations Awards Hall of
Fame magazine, which is to be published on April 30, 2014.
This year’s Grand Prize was awarded to Raytheon Integrated Defense Systems for their “Protecting America with Raytheon’s blimp-borne radar” campaign. The judges awarded this campaign three Gold Awards—for Best General Business Campaign, Best Issue/Cause Advocacy Campaign and Best Use of the Internet/Digital Tools Business. “This campaign won three Gold Bulldog Media Relations Awards---an accomplishment rarely achieved in this highly competitive awards program. But ultimately it was no surprise given Raytheon’s campaign, which demonstrated both extraordinary PR discipline and creativity. The blimp campaign was methodically researched, backed by imaginative story development, and implemented masterfully in the media,” observed Bulldog Reporter publisher James Sinkinson.
Bulldog Reporter is the public relations industry’s premier provider of professional development webinars, live events, industry awards and research materials.
2014 Bulldog Award Winners are:
Media Relations Campaign of the Year
Grand Prize
Raytheon Integrated Defense Systems for Protecting America with Raytheon’s blimp-borne radar
Best Arts & Entertainment Campaign
Gold
Lee Runchey, Vice President of Chrome PR for "What's Adam Ant Doing?"
Silver
Wells Fargo for Wells Fargo Honors the 150th Anniversary of The Emancipation Proclamation with The Kinsey Collection
Bronze
Sugar Mountain PR for No Kidding? Just Kidding: “Win a Trip to NYC” with Symphony Space and SiriusXM Satellite Radio
Best Green Campaign
Gold
European Commission for A World You Like
Silver
Lippe Taylor for Helping IKEA Go LED by 2016
Silver
Williams Consulting PR, LLC for Wastewater Made Clear
Best Integration of PR and IR in a Business Campaign
Gold
Zillow for "#ZEarnings"
Silver
Lambert Edwards & Associates for SNAK Attack: Record-Breaking Growth through Innovation and Tasteful Execution
Bronze
Strategic Public Relations Group for Setting the Stage for a Retail Pioneer
Best Use of Broadcast Video Business/Consumer
Gold
Kaplow Communications for The Video that Connected the World Around Reading” – Kaplow, Kstudio and Skype
Silver
PMK-BNC for PMK-BNC for Audi of America: The Challenge
Bronze
Toyota for Toyota Meals Per Hour
Best Crisis Communications
Gold
Havas PR North America for Making a Difference for a Newtown Family
Silver
NYU Langone Medical Center for Unprecedented Natural Disaster in NY (hurricane sandy)
Bronze
RF|Binder Partners for McGraw-Hill Education and RF|Binder Navigate Classroom Challenges
Best Company Positioning/Branding
Gold
Ameriprise with RF|Binder Partners for Branding Ameriprise as Retirement Leader
Silver
Jennifer Connolly PR for Royal Bank of Canada Builds Brand in the U.S.
Bronze
Texas Instruments and GolinHarris for engineeringchange (tm)
Best Education/Public Service Campaign
Gold
Spelman College Office of Communications for Spelman College Commencement 2013
Silver
MM2 Public Relations for MoneyGram Educates Consumers to Spot and Stop Fraud
Bronze
MWW Group for NJEDA: Making “Stronger Than The Storm” A Self Fulfilling Prophecy For NJ Shore Businesses And Communities
Best Food & Beverages Campaign
Gold
Hunter Public Relations for JELL-O Makes the Taste of Football Defeat Sweet
Silver
Hunter Public Relations for Grape-Nuts’ “What’s Your Mountain?” Campaign
Bronze
RF|Binder Partners for Talenti Gelato & Sorbetto Share & Reveal Campaign
Best General Business Campaign
Gold
Raytheon Integrated Defense Systems for Protecting America with Raytheon’s blimp-borne radar
Silver
Fireman's Fund Insurance Company for Fireman Fund’s 150th Anniversary
Bronze
RF|Binder Partners for Tupperware Brands: Leveraging an innovative global business to showcase brand evolution
Best General Consumer Campaign
Gold
Hunter Public Relations and Hasbro for Monopoly “Save Your Token” Campaign
Silver
SuccessFactors, an SAP Company for HR Beat: A Survey on the Pulse of Today’s Global Workforce
Bronze
Hollywood Public Relations for Using An Event & Spokesperson to Milk Publicity
Best Health Medicine & Fitness Campaign
Gold
Allison + Partners for The "Other" Marathon: ASICS LA Marathon
Silver
MSLGroup Boston for Epocrates Bugs + Drugs: Breaking Superbugs Out of the Hospital
Bronze
PadillaCRT for Making the Sunscreen Grade – Protecting the Skin of Tomorrow’s Generation
Best Investment Banking & Financial Services Campaign
Gold
RF|Binder Partners for NYU Stern School of Business: Global Financial Leadership and Positioning Experts in the Technology Industry
Silver
Bankrate, Inc. for Educating Consumers About Personal Finance
Bronze
Breakaway Communications for Defining the “Grey Charges” Problem; Positioning BillGuard as the Solution
Best Use of the Internet/Digital Tools Business
Gold
Raytheon Integrated Defense Systems for Protecting America with Raytheon’s blimp-borne radar
Silver
Allison + Partners for The Economist: Creating Value In The Land Of The Free
Best Issue/Cause Advocacy Campaign
Gold
Raytheon Integrated Defense Systems for Protecting America with Raytheon’s blimp-borne radar
Silver
European Commission for A World You Like
Bronze
M Booth for Walking with the Wounded: South Pole Allied Challenge
Best Use of the Internet Consumer
Gold
Hilton Worldwide for Hilton Hotels & Resorts Cures Vacationitis
Silver
Zapwater Communications for Perfect Circle: A Call for Everlasting Love
Best Not-for-Profit/Association/Government Campaign
Gold
US Holocaust Memorial Museum for 20th Anniversary National Tour & Tribute to Holocaust Survivors and World War II Veterans
Silver
European Commission for A World You Like
Bronze
Development Counsellors International for Chattanooga Rights Iron Man's Wrongs
Best New Product Launch Business
Gold
Lippe Taylor for FaceCake Virtually Makes Over The Media
Silver
SAP for Global Launch of SAP Business Suite powered by SAP HANA
Bronze
MasterCard for Mastering Mobile World Congress with MasterPass
Best New Product Launch Consumer
Gold
Hunter Public Relations and Hasbro for Monopoly “Save Your Token” Campaign
Silver
Citizen Relations and Princess Cruises for Princess Cruises Makes its UK-based Royal Princess Debut/Christening a Royal Affair Stateside
Bronze
Zapwater Communications for Everpurse: Kickstarter to Fashion Week Star
Best Online Newsroom Business/Consumer
Gold
Porter Novelli for The Green Build’s Newsroom Takes Off
Silver
Wieck for NissanNews.com Re-launch
Bronze
Cisco Systems for Cisco’s The Network
Best Use of Personality/Celebrity
Gold
Zapwater Communications for A Call for Everlasting Love
Silver
MWW Group for Zumba® Nightclub Series Ft. Lil Jon & Gina Grant
Bronze
ShopPR for George Foreman Grills Weight Loss Challenge
Honorable Mention
M Booth for Sir James Dyson, Founder and Chief Engineer, Elevates a Brand
PR Innovation of the Year
Gold
Mullen for Century 21 Real Estate Moves into SimCity Social
Silver
MasterCard for The MasterCard Conversation Suite
Bronze
Havas PR North America for Going Digital Native to Fill the Voids in Social Media Consulting
Best Response to Breaking News
Gold
Affect for Radware: Media Relations Campaign
Silver
Hellerman Baretz Communications for Scripting a Star Turn for Seward & Kissel
Bronze
American Beverage Institute for .05 BAC Release
Best Use of Research Business/Consumer
Gold
Fidelity Investments for Fidelity’s “Five Years Later: From Scared to Prepared”
Silver
Hellerman Baretz Communications for Scripting a Star Turn for Seward & Kissel
Bronze
MWW Group for NJEDA: Making “Stronger Than The Storm” A Self Fulfilling Prophecy For NJ Shore Businesses And Communities
Best Special Event/Stunt
Gold
MWW Group for NJEDA: The Jersey Shore’s Grand Re-Opening: 130 Mile Ribbon Cutting Ceremony
Silver
Grey Activation and PR for Canon’s PIXMA PRO City Senses
Bronze
Hunter Public Relations for JELL-O Makes the Taste of Football Defeat Sweet
Honorable Mention
Zapwater Communications for LYFE Begins in SoCal
Best Use of Social Media Business/Consumer
Gold
Porter Novelli for The UNCLE BEN’S® Brand Ben’s Beginners™ Cooking Contest
Silver
Weber Shandwick for The PEDIGREE Feeding Project
Bronze
Diamond PR for Blogging Florida
Best Technology Campaign Business
Gold
Bateman Group for Branding Braintree: Bringing Mobile Commerce Innovator to the World Stage
Silver
Tanis Communications for Crossbar: Shaking Up a Technology Market
Bronze
RF|Binder Partners for NYU Stern School of Business: Positioning Experts in the Technology Industry
Best Technology Campaign – Consumer
Gold
Flashpoint PR for Inspiring the makers of today and tomorrow: LEGO® MINDSTORMS® EV3 Platform Launch
Silver
Zapwater Communications for Everpurse: Kickstarter to Fashion Week Star
Bronze
Allison + Partners for Taking a Smart Approach to Launching Samsung SMART Camera
Best Travel Hospitality & Destinations Campaign
Gold
Murphy O'Brien PR for Launch of Mukul Beach, Golf & Spa – Nicaragua’s First Luxury Resort
Silver
Diamond PR for CyberSummer
Bronze
Grey Activation and PR for Marriott Hotels’ Travel Brilliantly
Honorable Mention
Hilton Worldwide for Hilton Hotels & Resorts Cures Vacationitis
Best Campaign Under $100,000
Gold
Child's Play Communications for Building a Brand: a littleBits at a time
Silver
Rogers & Cowan for will.i.am Business Leadership Campaign
Bronze
Citizen Relations and Princess Cruises for Princess Cruises Makes its UK-based Royal Princess Debut/Christening a Royal Affair Stateside
Best Campaign Under $50,000
Gold
Zapwater Communications for Everpurse: Kickstarter to Fashion Week Star
Silver
Lippe Taylor for Helping IKEA Go LED by 2016
Bronze
CooperKatz and Coldwell Banker Real Estate
for "Why Buying a Home is the New Engagement Ring"
Best Campaign Under $25,000
Gold
The Baddish Group for National Strawberry Shortcake Day
Silver
Allison + Partners for PRISM-Proof Search: DuckDuckGo Heralds User Privacy
Bronze
Neff Associates for Chink’s Steaks Rebrands to Joe’s Steaks + Soda Shop
Best Campaign Under $10,000
Gold
Diamond PR for CyberSummer
Silver
MSLGroup Boston for Epocrates Bugs + Drugs: Breaking Superbugs Out of the Hospital
Bronze
Hellerman Baretz Communications for Scripting a Star Turn for Seward & Kissel
